institution

An institution can either be a corporation or company which sells products to make a profit. This product could be anything however as I am creating a magazine I will be only looking at magazine institutions.

The total number of consumer magazines in the UK is 2,471 with an estimated value of £1.4 billion. The total number of business to business magazines in the UK is 4,395 and has an estimated value of £3.2 billion. They expected by 2014 that it will reach £7 billion
Magazine publishing institution constantly are changing by using different platforms such as mobiles, tablets, media, online and live events and by doing this, the institutions satisfy the consumers needs in ways they hope to find the information they want. Magazine publishing institutions are also increasing as they are buying independent magazines. By doing this it expands money consumption for the institution as the independent magazine will be exposed to a larger audience and more copies will be bought by readers. The publishing institution are normally a variety of independent magazine owned by larger publishing firms which are then owned by some of the largest institutions in the UK. Meaning that the correct audiences can be reached at a larger scale, which allows diversification by creating different types of media platforms in the different branches of the conglomeration.

Bauer Media group is a multinational media company based in Germany which sells 38 million magazines worldwide in a week and have over 300 magazines in 15 different countries it. It offers radio station, television channels and online Bauer media publishes magazines like Grazia, Heat, and Empire. Due to how large this publisher is I'm very likely to go to Bauer to publish my magazine however they don't publish any magazine that would appeal to my target audience so by bringing my magazine to them it will bring them more success.



IPC Media are the UK's largest consumer magazine publishers, having an audience of 26 million UK adults. 42% are men and 58% are woman, IPC have 25 million users worldwide each month white are split into three publishing division. One of these are IPC Connect which is what my target audience fit into.

IPC CONNECT
IPC connect are aimed at woman which provides digital media and print in areas of celebrity, lifestyle, fashion, entertainment and televsion. It has a mass market of 9.4 million woman everything month and is estimated 49% of all mass market woman. IPC Connect publishes magazines such as teen now! and TV easy. they already have a magazine aimed at my target audience so i probably wouldn't go to them

BBC Magazine is the publishing division of the BBC Worldwide. Recently it has been part of Immediate Media Company which happens to be the third largest Uk magazine publisher. They also have over one million active subscribers and have 58 magazine and 36 websites. they sell 70 million maagazine every year. BBC magazines own magazines such as top gear and Top of the pops. Top of the pops is aimed at a targets audience the same age as mine so I wont be picking them to publish my magazine.