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I didn't use any of these images from this shoot as I don't think they were of any use that would fit my magazine

Double page spread story

Teenage fashion in Cornwall is like stepping into a jumble sale, there’s a bit of everything that would suit anyone. We don’t have the fancy boutiques and the jungle-like shopping centres that the cities possess, however we have a handful of charity shops in the local towns and an odd Topshop or river island here and there. However if you spent a day and walked through Newquay, Truro or Penzance you will notice that no two teenagers are dressed the same whether it be wearing bright eye catching colours or dressed fully in black whatever weather. 

During the summer if you head to the seaside villages you will more than likely see people walking round in beach wear, wetsuits and bare feet but if you saw people walking round cities such as London and Bristol dressed in that attire you would indeed think that they were losing the plot, however the sandy feet, ice cream stained t-shirts and sunburnt noses are a thing we have become accustomed to.

When the winter weather starts to take over and the dark skies roll in and the street laps start lighting up the sky is the time that you’d start seeing the knitwear making an appearance. If you fancied doing some late night shopping in truro you will see that it is bursting with vibrance - and I'm not only talking about the lights! your eyes will be drawn all over the place with the array of colours that people will be wearing as they huddle in closer to there clothing to go in-between different shops. from old to young you can see how style has been changing throughout generations and although cornwall might not always get recognised for it, we definitely do have the best style in britain.

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hbbb

Audience Research Billboard

I created another survey to find out what my target audience would like to see on there billboard.

I asked how old my audience were and I came back with equal results from people aged between 16 - 20 +.

Again, my results came back as all females.

These results show that my audience have an income running from £75,000 to over £100,000 a year so will be in the demographic audience of A1 - C.

This shows that everyone that answered this survey is white british, meaning my regional magazine will appeal to them.

This shows my audience is of a straight sexuality.

This shows that the colours I will pick for my billboard is black, whites and reds.

This shows that the majority wanted big and bold text so I will have to take that into consideration whilst creating my billboard.

This shows that they went the image to be taken outside. luckily cornwall is full of gorgeous scenery so will be easy to capture a breath taking picture.

Genre/Institution Research

for my billboard I thought about where the best place to position my poster would be. I thought that placing it around the out side of top supermarkets in cornwall and near tourist attractions. I researched through the internet a range of printing companies ho make billboards and compared the prices to see what company I could do it cheapest through. The companies I researched were The cornish printing company, BJ press and mis cornwall printing.

The quotes ranged between £350 - £650 for 50 billboards and £1200 - £1700 for 400. I chose the cheapest so I would pay less but carefully place them in popular locations so therefore I would gain more money through this.

flat plans

Billboard Analysis

Mcdonalds have used this billboard which is aimed at both genders and its also aimed at everyone who likes mcdonalds. this Billboard is aimed at everyone of every culture as it no perticular writing on it in one language and this adverts isnt hard to understand however in very small writing underneath the mcdonalds logo they have the slogan 'im lovin' it' which is in british/american which suggests that this advert is in either countries where people speak the language. The layout has lots of medium sized images and arrows pointing to them with numbers at the bottom which makes it looks like different planets. This billboard is very eyecatching as its red and would instantly draw your attention to it as it just one solid block colour which makes the burgers stand out it almost looks like they are showing off there breakfast menus as the numbers are numbers from the morning and they are all foods from there mcbreakfastses. 
Apple have used this billboard as its eyecatching. The target audience for this billboard is of a younger generation so mostly 15+ as the colours are bright and younger people are more 'in' with technology and are likely to listen to it on the go, these colours suit both genders so i would say its aimed at genders.The white background makes the ipod colours stand out even more and creates the illusion that the colour is oozing out of it. There is the typical apple logo in the right hand corner which represents apple showing its there product, The writing that is used shows that its english/american but as apple is a world wide company this product would be availible in other countries the writing colour is a multicoloured rainbow which fits with the product they are selling

For the layout it is kept quite simple with the images going across the middle and writing on the right hand side. The iPods aren't all perfectly placed in a line, they are 'messily' on a row with the 'ink' from the iPod running down the page which looks 3D to give audience a feel that they really are dripping. Maybe They decided to use this advert to show that there iPod is so new the paint hasn't even dried yet?

The typography that has been used will suit the audience as you'll recognise the apple logo so instantly be able to attach the product back to the brand, and the colour text stands out brightly on the billboard, also it has all the  colours in the typography to match the iPods

This is a billboard for chanel sunglasses advert. This billboard is aimed at females aged 20+ in a demographic band of A-C1 you can immediately see that it aimed at higher class audience due to whats being shown in the advert as the billboard looks professional and because of the brand name. 

for layout, the image is a close up studio shot and takes up half of the billboard space with the text on the left. it has a white background meaning the image and text stand out more and really capture your eye. I think the layout is simple due to it being aimed at a higher class target audience

The colour palette is kept to simple primary colours. of white black and yellow. he white being the background, the black being the clothes the models wearing and the yellow sunglasses. these colours all stand out against each other