'Creativity results from the interaction of a system composed in three elements: a culture that contains symbolic rules, a person who bring novelty into the symbolic domain. and a field of experts who recognise and validate the innovation' (Caikazentmihalyi, 1996)
As the above quotes connote, he creative process involves understanding and conforming to certain genre codes in order to clearly show the audience the genre of the product. With this in mind, before creating the college magazine covers and contents page, I wanted to look at existing magazine covers to distinguish what common convention I need to incorporate into my work to ensure that it represents the needs of my specific chosen target audience.
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