8339 Robyn AS Media Blog

Thursday, September 25, 2014

Institution Information

Some publishing companies are more successful than others because they have better equipment which gives them a huge advantage when they create a magazine meaning that they will be more popular with there target audience, meaning the publishing company will make more of a profit, when I choose one to publish mine I need to pick a successful company, here are some successful companies

bauer Media group is a multinational media company based in Germany which sells 38 million magazines worldwide in a week and have over 300 magazines in 15 different countries it. It offers radio station, television channels and online Bauer media publishes magazines like Grazia, Heat, and Empire.

IPC Media are the UK's largest consumer magazine publishers, having an audience of 26 million UK adults. 42% are men and 58% are woman, IPC have 25 million users worldwide each month

The daily mail group trust is an international group who have the biggest market share in Cornwall having own magazines such as the Cornish guardian and Cornwall today. Due to my magazine being a regional identity of the fashion genre I would bring something new to the market if I chose daily mail group trust as my institution who could help market it right for my target audience. I could chose the other institutions although they already have fashion magazines produced meaning I would have to bring something new. Due to daily mail not having a fashion magazine this will bring something new to the market which has the same target audience as mine

Fashion magazines from other institutions will still be my competitors so I'll have to think of something unique which will make mine stand out. I'll have to research magazine that have the same genre to get an understanding of what the common conventions are. This links to Bentley (1997) who stated the creative process is 'the rearranging of the old to create something new' meaning that if I used the common conventions that have been used to create the genre making it successful and add other new ideas to mine to make it stand out against the typical magazines of that genre

History of magazines

heres a timeline of the most important events of the history of magazine

1586- the first fashion magazine called 'Gynasceum sive Theatrum Mulierum' was published by Josse Arman and was in latin.

1731- 'The Gentleman's Magazine' was the first general interest magazine including entertainment, stories and political commentary, which was published in England.

1770- the first womens magazine containing fashion and embroidery patterns was published called "the Ladys Magazine"

1848- the first WHSmiths railway stall which was originally called HWSmith when it was founded in 1972 but then changed because Henry's son was named William Henry.

1850- magazines starte being published in the US

1852- Germany started to produce wood pulp for the paper used in magazines instead of having the previous used rag based paper for magazines.

1853- IPC launched it's oldest magazine 'the feild'

1861- first colour magazines.

1870- It was compulsory to read and write in Victorian England.

1886- Cosmopolitan magazine was launched in the US

1892- Vogue was founded by Arthur turbine and harry mcvikar.

1899- 'National Geographic' magazine was first launched.

1931- First coloured photo published in the British 'The Times' magazine.

1933- Photo based magazines appear in the UK.

1936- the first time 'Mickey Mouse Weekly' gets produced in colour.

1944- 'Seventeen' is the first magazine published for adolescents.

1945- 'Elle' magazine launched for the first time in France.

1950- Radio times became the largest audited circulation of magazines in the world, selling 8 million+ copies per week

1953- the first 'TV Guide' begins and is distributed in 10 cities in the US.

1953- 'Playboy' is launched by Hugh Hefner starring Marilyn Monroe on the cover.

1958- The 'Daily Mirror' group buys Amalgamated Press which then led to creating IPC.

1962- The first UK paper to print colour advertising was the 'Bolton Evening News".

1967- "Rolling Stone" is produced in the US which was inspired by Jagger's band and have been on the front cover 19 times.

1970- "TV Times" becomes the most used weekly coloured magazine in the UK.

1984- Apple Macintosh is launched.

1985- Software such as Adobe "Illustrator" runs on Apple Macintosh and with this new technology leads to desktop publishing, which changed the production of magazines.

1986- PC's became accessible for people in the UK in their homes so PC magazines had a huge market.

1989- "Vogue" magazine has a barcode on the front cover

1992- First Text messege is sent via mobile

1994- The "Daily Telegraph" becomes the first national newspaper on the web.

2000- Microsoft tells everyone that over $1 billion sales will be made from e-books and e-magazines.

2001- 'Glamour' magazine is launched by Conde Nast and is an A5 sized magazine, claiming to fit in handbags better and had a £4 million marketing campaign.

2009- Due to the recession, Conde Nast were forced to close "Portfolio" in the US and "Vanity Fair" in Germany.

2011- Due to the phone hacking scandal, Rupert Murdoch shares that Sunday newspaper "News Of The World" would be closing after running for 200 years.

A2 Media Coursework

This is the brief that I chose for my media coursework due to taking part in the shine awards with the college and creating a magazine last year. I wanted to extend my knowledge and research from it. I am also interested in advertisement so creating a billboard will be fun to do and will be interesting.